Designing products that connect business clarity with human experience.

I'm a Product Designer with over a decade of experience helping teams turn complexity into simple, effective digital products — from large-scale platforms to early-stage SaaS.

Selected work

A collection of projects that demonstrate strategic thinking, user-centered design, and measurable business impact.

Redesigning the NOS App

From Friction to 1 Million Active Users

Portugal's First Digital Telco

Designing a brand-new telecom experience from the ground up.

Onstep HR SaaS

Building an HR platform around people, not processes.

Plico Platform (Amp X)

Turning user feedback into a better product experience.

Designed with AI in the Loop

I see AI as a creative collaborator, not a replacement. It helps me explore ideas faster, refine concepts more efficiently, and push the boundaries of what's possible — while keeping human intuition and strategic thinking at the core of every decision.

GPT-5GeminiLovableUX PilotGoogle Stitch

Built by hand — enhanced by AI 🧠